MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and online con